RACE is practical and action-oriented: It focuses on tactics you can implement in your digital marketing communications channels and on your website. Here are five reasons why we recommend modern marketers use RACE and why it has been widely adopted around the world - Smart Insights have premium Starter and Pro members in over 100 countries who use our digital learning and templates. RACE gives a structure to help you review and prioritize when there are so many options, but some options work better than others. There are so many tools and tactics available that it's difficult to know where to start. When creating a digital marketing strategy, knowing how to structure it and where to start is sometimes the biggest challenge! In our research, we have found that, shockingly, many businesses don't have a digital marketing strategy. We created RACE as a simple framework to help small and large businesses alike take the best advantage of the fantastic low-cost opportunities available from digital marketing. We recommend 25+ key marketing activities across RACE that are essential for businesses to compete by improving their digital marketing maturity.Ĭreate your 90-day plan with the RACE Growth Systemĭownload your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business. These will help you create a 90-day prioritized plan to improve your results from digital marketing. Use our free, planning template downloads to get started with using RACE to grow your business. The RACE OSA improvement process: defines the three steps needed to build and implement your growth plan - either for your overall marketing plan or for an individual channel, such as organic search, social media or email marketing. The RACE Planning Framework: defines the essential activities and measures businesses need to master to survive and thrive in today’s marketing world.Ģ. Our RACE Growth System for improving marketing effectiveness has two parts which we will introduce in this article through two different visuals:ġ. Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and data-driven approach. How to streamline your planning and measurement of integrated digital marketing using RACE
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